Ep.065 - Why Niching Is Going to Help Be A Force Multiplier For Your Next Launch with Brent Weaver

niche podcast Dec 21, 2020

“It’s not what you say yes to, it’s what you say no to, that creates focus. And niching is saying no to everything else.”

Brent Weaver is the CEO and Founder of uGurus. a coaching and training program for digital agency owners. We help them attract leads, win deals, delight their clients so they can scale their business.

Brent is on a mission to help 10,000 digital agency owners achieve freedom in business and life by helping them own their market.

He recently published his first book, Get Rich in the Deep End, which makes agency owners step-by-step through picking a niche and scaling their business. Brent is also a partner and advisor in a white-label WordPress agency, UnlimitedWP, as well as a brand evangelist for Cloudways as one of their Mavericks.

If you want to learn more about niching and how it can help you with your next launch, then this episode is for you.

We discuss:

  • The power of a list
  • The importance of building relationships with your list
  • Niching
  • The Dip
  • Why there should be existing market infrastructure
  • How long it takes to see a breakthrough in choosing a niche

Want to connect with Brent Weaver?

Website: https://ugurus.com
Email: [email protected]


Are you currently in a launch and feeling stuck? Or about to get into a launch and you're not quite sure what your next move should be?

Then why don't you and I hop on a quick 20-minute Launch Chat and see if we can help you move forward. All you have to do is click on this link and find a time that works for you. https://calendly.com/kenwestgaard/20-minute-launch-chat

Looking forward to connecting with you!


If you enjoy this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories, and tag me @kenwestgaard

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