Ep.067 - The Benefit of Creating Personalized Emails Using Bonjoro with Oliver Bridge

 

“Looking at the customer journey and looking at where you can sprinkle in, we call it delight, and personalizing those moments could definitely win you more people”

Oliver Bridge is the CMO of Bonjoro, serving our customers from online course creators and coaches to eCommerce and SaaS companies. Generally, his goal is to educate them on how to get better results by using personal video in the right place and the right way.

Oli joined Bonjoro in 2016, sold by the founder's...

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Ep.045 - Utilizing Segmentation and Personalization in Email Marketing with Jason Resnick

email marketing podcast Aug 03, 2020
 

“Your lead magnet must be directly aligned to whatever it is you’re selling, that’s where your conversions will come from”

Jason has run his own web development business since 2010 helping established online businesses, increase sales through optimization, conversion, and behavioral strategy. He does this through on-site personalization, email, and marketing campaigns to learn more about the potential and existing customers to decrease the time to first purchase...

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